Freshness is essential. Start with high quality, freshly roasted Aroma Coffee beans, then grind freshly for each brew. Use fresh water and a newly washed coffeepot. Be sure to drink the coffee freshly brewed. Fresh purchased coffee beans should be used within two weeks. If you cannot use a one-pound bag of beans within two weeks of purchase, we recommend taking half the bag and storing it in the freezer immediately. Keep the beans in the smallest practical airtight container. Coffee's main enemies are oxygen and moisture so, to maintain freshness, store it in an airtight container at cool room temperature, away from light. Keep brewed coffee in a thermos. Never reheat it or let it sit on a warmer as it will taste dull and stale, or worse yet, will develop a bitter, acrid flavor. |
