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the aroma approach
the aroma approach to coffee
our bean philosophy
roasting
brewing the magical cup
water
grind
filters
the brewing machine
freshness + storage
ready, set, brew!
the aroma approach to tea

      
the aroma approach
the aroma approach to coffee
brewing the magical cup
      Just like a superb dining experience, making a great cup of coffee leaves much to personal interpretation. While some enjoy a strong brew that is full-flavored and robust, others may prefer a mellow, flavored coffee drink. The key to achieving your perfect cup is to understand the five fundamental elements inherent in all coffee brewing; water, grinding, filters, brewing, and freshness & storage. Once these essentials are in your control, you will be able to produce the perfect cup every time. Here are our suggestions on the five fundamentals:
water
grind
filters
the brewing machine
freshness + storage

©2003 Aroma Coffee Company of Santa Fe
1235 Siler Road   Santa Fe NM 87505   Fax: 505/424-6666  Email: sales@aromacoffee.com